Video personal shopping and augmented reality (AR) shopping are two innovative technologies that are revolutionizing the ecommerce industry. Both technologies provide customers with a more immersive and personalized shopping experience, but they do so in different ways. In this article, we will break down the key differences between video personal shopping and AR shopping in three points each and compare and contrast the two technologies.
Video Personal Shopping:
- Personalized shopping experience: Video personal shopping allows customers to connect with a personal stylist through video conferencing, and provides customers with a personalized shopping experience. A stylist can help customers to find items that match their style and budget, which can increase sales and customer satisfaction.
- Convenience: Video personal shopping allows customers to shop for clothing and accessories from the comfort of their own home, without having to physically visit a store.
- One-on-one communication: Video personal shopping allows customers to have a personalized conversation with a stylist, which can be beneficial for customers who are looking for specific items or who are unsure of what to purchase.
Augmented Reality (AR) Shopping:
- Virtual try-on: AR shopping technology allows customers to virtually try on clothes and accessories before making a purchase, which can help to reduce the number of returns and increase customer satisfaction.
- Exploration: AR shopping allows customers to explore different styles and colors, which can help them to make more informed purchasing decisions.
- Efficient: AR shopping is an efficient way of trying on clothes and accessories without having to physically visit a store, which can save time and money for customers.
Both video personal shopping and AR shopping are similar in that they provide customers with a more personalized and immersive shopping experience. However, they differ in the way they deliver this experience. Video personal shopping provides a one-on-one personalized conversation with a stylist, whereas AR shopping offers a virtual try-on experience. Both technologies have their own unique benefits and can be used in combination to provide customers with the ultimate shopping experience.